Google's new Wonder Wheel for Keyword Research

Google’s new tool belt as they like to call it offers all sorts of functions as I discussed here however one function that I want to talk about in a little more depth is the ability to see keywords related to your initial search word and the ability to click through to other relevant keywords and have the search results appear for these too.

Take a look at the Wonder Wheel in action here: Google Wonder Wheel

The search option allows you to search for related keywords and delve in as deep as you can do to find other keywords which are generally smaller, less competitive keywords ideal for those who are performing keyword research looking for that golden keyword.

Now of course I don’t think this is going to revolutionise the keyword research process however it does have an appeal. The simple yet effective spider diagram aesthetics and the automatic search function when clicking on a relevant keyword does make things much easier.

So next time you are performing keyword research why not take a look at Google’s new tool belt and have a fiddle around with the wonder wheel.
From:Back-links.org

Organic SEO versus PPC Advertising : Pros and Cons

The increasing importance of search engine marketing to online profitability has sparked debates in the industry on whether to use “natural” methods for SEO or opt for pay-per-click advertising. The ideal strategy would be one that incorporates both methods into the SEO scheme as they both have advantages and disadvantages to them. This is rarely the case though and for those that cannot quite decide on which course to take, the following is a rundown of the pros and cons of each method.

Organic SEO

Organic SEO is deemed more credible by people as popularity and traffic are gained through painstaking work and time investment. Your search engine levels are acquired on the basis of relevance and content quality. As long as your website keeps in line with search engine considerations, it continues to belong to the top search results.

Consequently, the results yielded by organic SEO are more enduring. It doesn’t adhere to a pre-planned timeline rather it is an ongoing project that is amended and improved over time. It is a constant part of the marketing strategy. Organic SEO also incurs relatively low costs especially if you implement it yourself. You also have complete control over the content of your website. You decide which data to use and post without interference from third parties so the quality of your content isn’t compromised.


On the downside, organic SEO results are not immediate. It may take a while for your website to see any meaningful traffic and the time spent waiting for these strategies to take effect may impact heavily on it s profitability. SEO is a complicated undertaking and if you are a neophyte in this industry you might inadvertently be putting your website at risk.

Pay-per-Click Advertising

The biggest draw of pay-per-click advertising is the near-instantaneous results. Traffic is driven immediately to your website as your link is prominently shown over the search engine. This attribute of pay-per-click advertising is especially attractive to websites that are starting out. Pay-per-click advertising is also easier and faster to implement because it is a fairly uncomplicated procedure.

A drawback is that pay-per-click advertising can be quite costly. Studies show that the rates for PPC advertising are rising and as more people visit your site, you pay more. There are also studies showing that people tend to distrust paid searches and are therefore less likely to click on these links compared to organic search results.
From:Freeseoarticle.com

DIY SEO versus Professional SEO Services, A Comparison

While SEO has been implemented as part of the marketing mix for many years, a lot of people still do not wholly understand the ins and outs of this discipline. The intricacies of SEO can be very daunting which is why a lot of companies and webmasters look to hiring the services of SEO professionals. Following is a comparison between do-it-yourself SEO and those provided by an SEO expert.

Professional SEO Services

One of the biggest advantages there is to outsourcing SEO work is that this affords you the expertise that already exists in an SEO professional. An SEO professional brings proficiency in the field. And because they have an intimate knowledge of how SEO works they are also highly equipped to deal with problems associated with SEO. These fixes can be done faster than when you attempt to do them yourself.

They are highly knowledgeable in useful SEO tactics like link building and creating content that will help boost your ratings. These professionals have also built up relationships within the industry that you can take advantage of. Finally, because all these factors are present you ultimately are able to use time wisely. As you know, time delays can sometimes have negative effects on your campaign.


Disadvantages associated with professional SEO services have something to do with cost – it can be quite expensive to retain these services. Also, the proliferation of scam SEO services makes it difficult for a company to differentiate quality services from substandard ones.

Do-it-Yourself SEO

In contrast to professional services, an SEO campaign that is crafted and implemented in-house allows for considerable savings, especially for companies operating on a tight budget. It can be a very highly fulfilling endeavor since the more you devote time in designing and implementing SEO campaigns the more you learn. The thing about SEO is that it lends itself to tracking and recording so you are able to go back, re-evaluate and improve efforts. Soon you will have acquired enough knowledge as to be considered an expert yourself. Another reason why DIY SEO is attractive to a lot of people is that you have control over every aspect of your campaign, from planning and deciding what content goes on your website.

But as mentioned above, SEO is a complicated specialty and it entails a lot of time to get familiar with it – time that you may not really have.
From:Freeseoarticle.com

How to beat competitors using SEO

It does not matter what your business does, it will have competitors. If it is from selling baby clothes to web design there will always be people trying to be cheaper and better than you. If they are online they will be fighting with you for that number one spot in Google and to be able to beat them, you must know how to successfully compete.

Search Engine Optimization is a hugely important way in which you can compete with your competitors online but to be able to do these you need to know who you are up against just as much as you know about your products and services.

You have to take a look at competitor’s sites and come up with a list of all of the sites that may be selling the same thing or offering the same services. Look out for the ones at the top of search engine lists as these are the ones that are obviously doing well. While you are on the site be sure to take a look at the design, keywords used and anything else that could make this site the top of Google. You could also do a cheeky check of their back links with a back link checker to see where they are linked to, and maybe as for your link to be on there too.


When you have done your research you should then start to search for ways to increase the SEO Value of your site by thinking of better keywords that will be more effective, different content, maybe a new layout that is SEO friendly and anything else that you can think of to make you stand out above your competitor. This may take some time and it is not a one off, you need to do this regularly to stay better than the rest.

As well as trying to look at other’s ideas you should try to come up with things that your competitors haven’t thought of yet. Different and new ideas will increase your position and ranking but make sure this is tested and successful before you depend too much on it.

Keep going over your research findings and decide what is good and what is lame and keep an eye on what your competitors are trying out. If you know your competitors you are halfway to being a success.
From:Freeseoarticle.com

Top 5 Ways to get Free One Way Backlinks to your site

One way backlinks are very critical to any website success. The more one way backlinks pointing to your site, the more your Google Pagerank and the more amount of traffic you will get. This should also increase your sales,etc.
But the thing is.. getting the right and quality one way backlinks from high pagerank sites is not an easy task, and in this article, we'll find out some of the best ways to get free one way backlinks:

1. Try to write as much quality content as you can... that will encourage the readers to link to your site. The more useful, informative content you post, the more likely people are to link it. But, this method can take a while to really pay off because like all the new websites, you don't get much traffic.

2. Write quality articles and submit them to top article directories like ezinearticles and goarticles. The advantage in this is, you'll not only get a backlink from high pagerank directories, but also you'll find that your articles are used on other people's sites with a backlink to your site.

3. Participate in forums,discussion boards that are related to your website's niche and add a link to your site in the signature. Make sure that you write quality posts, don't spam. This will also help you get some decent traffic to your site.

4. There is absolutely nothing wrong to get a backlink from a related blog post you decide to comment on. This is one of the effective way of one way link building especially if you comment often on blogs. Comment on blogs related to your niche with a link back to your site as your signature.. and Again, make sure you never spam.

5. Submit your site link to major, well known web directories. Getting listed in directories related to your site not only bring you tons of targetted traffic, but will also improve your search engine rankings. Some of the popular directories to get listed in are DMOZ directory and Yahoo directory. You can submit your link to both paid and free directories and they worth your time.
From:Bloggertricks.com